with the bold text in the example below:

Friday, February 22, 2013

Beyoncé: Life Is But a Dream by Beyoncé Knowles, 2013 (TV-MA)

with Beyoncé Knowles, Kelly Rowland, Solange Knowles, Jay-Z

As director, producer and star, Beyoncé is in charge of the portrait she presents in this film about life at the top of the pop universe. Using on- and off-stage footage -- some shot from her own laptop -- Beyoncé provides a window into her world.

First, I just wanted to quote an article published by : blog.zap2it.com - frominsidethebox
"Beyonce's 'Life Is But a Dream' ratings hit decade high for HBO docs 
Critics were not kind, but Beyonce's directorial debut "Life Is But a Dream" scored the highest ratings in a decade for a HBO documentary. The film -- co-directed, co-written, starring, executive produced and sometimes even shot (on a web cam) by Beyonce Knowles -- drew 1.8 million viewers for its 9 p.m. premiere on Saturday (Feb. 16). That just beats out the previous champ, Spike Lee's Hurricane Katrina chronicle "When the Levees Broke" which drew 1.7 million viewers in 2006. In these days of monster ratings for nontraditional shows like "The Walking Dead" and "Downton Abbey," 1.8 million may not sound like a lot -- but for a HBO documentary it's a big deal. It's also a considerably larger number than the network averages for a first run episode of media zeitgeist show "Girls." And pretty much anything that airs on HBO expands its audience substantially through repeats and video on demand viewing. Beyonce " - editorial@zap2it.com, 19 February 2013

This is exactly how I saw it. Brilliant idea of HBO to get such a huge star in an exclusive documentary, this would definitely draw a lot of attention, from the fans, and from people who are curious like me. It reminds me of the strategy to bring Tim Burton to the MoMA, New York: most successful exhibition of all time. People who don't go to the museum would go because they love his movies, mix of genres. I knew a bit about Beyoncé, not enough to think much about her but had a good impression. I felt that was kind of a tribute to her fans, opening a little door to who she was except an exceptional entertainer and singer. The goal is achieved. In a weird way, she is very much what you would think of her, a strong business woman (who knows where the wind blows, a little like Madonna, and knows how to keep the lead), a great public relation person, smart, and giving a human face to herself, not going for the scandal but to the authenticity. She shows the aspect people can relate to, more universal, like having a child, miscarriage... I had more conflict with what she think as normal as an artist being able to "do her craft". Anyway, interesting mix of self recorded testimonies, the conversations with an interviewer, behind the scene recordings, live performance shows of amazing production value and herself singing in studio (or car) confirming her amazing voice. I was surprised by the amount of music she put in it, but I guess it is because that is what is the most valuable thing she needed to share, her singing.

Watch Trailer:


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