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Sunday, September 23, 2012

Love and Other Drugs by Edward Zwick, 2010 (R)

with Jake Gyllenhaal (Source Code), Anne Hathaway (Alice In Wonderland, Rachel Getting Married), Oliver Platt (Casanova), Hank Azaria, Josh Gad, Gabriel Macht, Judy Greer (The Descendants, Jeff Who Lives at Home), George Segal, Jill Clayburgh (Bridesmaids)

Pharmaceutical representative Jamie Randall (Jake Gyllenhaal) becomes a player in the big game of male-performance-enhancement-drug sales and, along the way, finds unexpected romance with a woman (Anne Hathaway) suffering from Parkinson's disease. Based on the real-life Jamie Reidy's memoir, Hard Sell: The Evolution of a Viagra Salesman, this satirical look inside the culture of Big Pharm is directed by Edward Zwick.

This is a remarkable romantic comedy. And so much more which is probably the reason why it is remarkable. The topics are original, pharmaceutical business insights on how to seduce doctors into choosing one drug or its competitor, and doctors making money out of it, the degradation of the health of Parkinson patients, due to a lack of interest for what will not bring money to the Pharmaceutical company, but even essentially, the relationship between Jake Gyllenhall and Anne Hathaway, which is romantic, but also very real, developing in one's weakness, learning, arguing, splitting, and dealing with reality. Still very romantic.

Watch Trailer:


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